Personal coaching grows in SA
Tuesday, December 11, 2007
Here is an article about coaching and how it is growing, especially in South Africa, from fin24.co.za
Personal coaching grows in SA
Apr 17 2007 04:19 18
Staff writer
Cape Town - While coaching has some distance still to travel in SA, there is huge interest in the field locally.
This is according to Janine Everson, a senior lecturer at the University of Cape Town's Graduate School of business and academic director at the Centre for Coaching, who was commenting on the findings of an international survey conducted by PricewaterhouseCoopers on behalf of the International Coach Federation (ICF).
The ICF is a non-profit, individual membership organisation formed by professionals worldwide who practise business and personal coaching, and is also the largest worldwide resource for coaches.
Coaching has gained a firm foothold in the marketplace and now contributes more than $1.5bn to the global economy, according to the survey, which is the first of its kind and has helped to provide a definitive global baseline to use in defining and understanding what is a fairly new profession.
Nearly 6 000 coaches across 73 countries took part in the survey, including the UK, United States, Australia and South Africa, with South Africa registering the highest response rate of any country taking part.
USA dominant
The key findings of the research shows that the USA remains the dominant market for coaching with just over 50% of respondents coming from that country, reflecting the importance of this market in the development of the industry.
Other highlights include revelations such as the average annual earning power of coaches is $50 510 and that coaching clients are typically professionals between the ages of 38 and 45.
More coaches are female (at 68.7%), older (the average coach is 46 to 55 years old) and have an advanced level of education (53% of coaches hold either a masters degrees or doctorates).
SA some way to go
"South Africa has seen an explosion of coaching with a proliferation of people offering their services as coaches and an increase in the number of programmes and courses on offer," says Craig O'Flaherty, a director of the Centre for Coaching at the UCT Graduate School of Business - the only university-based coaching organisation in South Africa to be affiliated to the ICF.
"The Centre for Coaching at the UCT GSB alone has had to double the number of courses it offers in 2007 to meet demand and now runs courses in three of the country's main cities - the Centre launches its first course in Durban in May this year."
Everson says that the importance of coaching as a tool to help us sustain and build on South Africa's change processes cannot be underestimated.
"There is strong evidence now to show that coaching can have an impact at two vital points: improving the performance of leaders and managing the process of change within organisations. This would include the introduction of accreditation procedures and qualifications to improve reliability and manage expectations of what coaching is and what it can deliver. The country's participation in the ICF survey is an important step in this regard. That we get it right is vital."
Labels: coaching, Craig O'Flaherty, ICF, Janine Everson
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Telana Simpson is a Professional Personal and Communication Coach. She is a caring and focused facilitator who has a passion for expression. She helps executives, individuals and entrepreneurs find authentic ways of communicating their inner potentials.
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